Myths about knowledge and innovation

Myth #6

“I can solve my issues online.”

Accessing information online is only the beginning.

When you find an article or video online, you do not have knowledge yet; you have information that has counted as knowledge for someone else in their particular context.

What is important is how you interact with the information you find to construct knowledge that is relevant to and useful in your specific situation. You need to do the work of engaging with the information while keeping the aim of your search in mind. You might need to integrate information from a variety of sources to address an issue. However, the effectiveness of this work is limited because, even when using information from academic / scientific papers, the expert authors are not there to engage in dialogue with you concerning your specific issue.

Talking to an Academic about your particular challenge, about ideas relevant to your particular situation or context, is a rich experience, generative of new constructions of knowledge that are useful to your organization.


About the author

Bill has a PhD in Education in Autonomy/Empowerment and is on the casual teaching staff at Macquarie University in Sydney. He has been a partner in businesses focused on developing innovation in organizations since 2003.